By Sharon L. Hadden on November 28, 2017
There’s no shortage of information on how to market a small business, but at what point do you need more than just blog posts and e-courses to grow? When is the right time to take the big leap of faith, and hire a marketing consultant?
From personal experience, there’s never a “right time”. Just when your sales start to spike, your rent goes up. Or, you’re barely scrapping the barrel to pay yourself, so how could you possibly afford the fees for marketing consulting services? I’ve seen it all, heard it all, and been on the delivering end of every reason NOT to hire a marketing consultant.
And, it’s not that you can’t, you just don’t want to, for one reason or another. You don’t want to spend the money; you don’t want to trust someone else with your vision; you’d rather do it yourself, etc. These are all common objections from women in business who want to kick off a new stage of business growth, but are afraid to take action because the payoff isn’t guaranteed.
Ask yourself the following questions, and if you answer “yes” to any of them, it might be time to set your excuses aside, and hire a marketing consultant.
1. Are You Unhappy with Your Brand Image?
If you’ve been in business for a while, you may have thought you knew how to brand your business, but perhaps you’re still having trouble reaching the right customers? Symptoms of an unhappy brand image include feeling like your website could use a refresh; longing for a more visually appealing social media feed; or receiving a confused face after telling someone what you do.
A marketing consultant can help you see things from a new perspective—one that reaches more of the right people, in the right places, at the right time. If you’re just starting out in business, a marketing consultant can help you craft a go-to-market strategy. Consulting advice like tips for naming your business or how to use buyer personas to sell more can make a huge difference in the early success of your brand.
2. Would You Like to Make Your Facebook Ads More Successful?
If you want to grow your business with social media, some paid promotion is necessary. A marketing consultant can show you how to reach more customers with social media, in a way that doesn’t completely break the bank.
3. Do You Often Feel Like Marketing is a Waste of Time and Money?
A common theme among small business owners is that their marketing efforts never work. They spend money on marketing and don’t see an increase in social engagement, no improvement in website traffic, and certainly no additional product sales.
When you run your own marketing campaigns, it can be easy to overlook the measurement and attribution of all of your efforts. After all, you’re probably managing lots of other parts of your business, like making sure products are in stock, to sell in the first place.
While DIY marketing is admirable, and sometimes necessary, you can’t get to the next stage of business growth without a sound strategy to do so. Find a marketing consultant that places strategy and results above all else, and watch how it suddenly becomes crystal clear what works and what doesn’t.
4. Do You Have Trouble Finding or Defining Your Target Audience?
Contrary to popular belief, everyone is not your customer. If you haven’t clearly defined the primary target audience you are selling too, it’s very likely that you’re struggling with leads and sales in your business.
A marketing consultant can work with you on how to identify your target audience, as well as how to find your target audience online. Our guide on how to create buyer personas is a good starting point, but without market research and the expertise of a marketing consultant, you’re only just scratching the surface.
5. Are You Simpley Overwhelmed by Marketing and/or Social Media?
In addition to help with social media, branding and marketing strategy, a marketing consultant can help you create content to support your ongoing marketing and social media efforts. Marketing for small business is tough work, and in many cases, you can hire a marketing consultant for less than the cost of a full-time employee.
Overall, a marketing consultant will give you time back into your day and act as a coach to help you grow your business with digital marketing and other marketing tactics.
Social Savvy Consulting Group, LLC works with women in business who want to kick off a new stage of growth in their business. If you'd like to explore hiring your first marketing consultant, contact us today, to schedule a complimentary consultation.