By Maura Hughes on November 02, 2017
Every savvy woman in business knows she needs to invest both time and resources, to achieve business growth. As a new business owner, or early stage start-up, you may have limited time, while still balancing a full-time job.
Or, your marketing budget may be small, or even non-existent. Before you spend a dime trying to reach more women customers with social media, consider our wallet friendly social media tips for women in business.
For some, social media has become a “pay to play” marketing tactic, but at Social Savvy Consulting Group, we see things differently. Social media management for small business does not require a huge budget, or any budget at all to be successful, however, it does require a time investment.
1. Pick the Right Platform
The quickest way to burn through your marketing budget is to spread yourself too thin across various social media platforms. If you’re wondering how to pick the right social media platform, start by going wherever your target audience is most engaged. Facebook may be a good catch all, but perhaps Instagram is where your market spends more of their time.
Limit your efforts to one or two platforms, and focus on cultivating a powerful social media presence, before expanding to other platforms. In doing so, you’ll be able to take massive action in creating quality content, posting on a consistent basis and keeping your audience engaged.
2. Analyze Everything
Metrics and analytics are two of the most powerful parts of digital marketing, when compared to traditional marketing tactics. Facebook, Instagram, Twitter, etc., make it easy to measure success with built-in reporting and insights, and if you use social media scheduling tools like Buffer or Sprout Social, you can customize reports, based on what’s most important to your business.
Analyze everything, so that you can do more of what works, and less of what doesn’t. You’ll save money, by stopping low performing social media ads early on, and you’ll be better informed of how organic social posts perform, helping you invest wisely in any future paid efforts.
3. Schedule Your Content in Advance
Did I mention that social media is a total time suck? In case I didn’t, I’ll say it now, “Social media is a total time suck.” Outside of limited budgets, women business owners report not having enough time to create and manage content. Truth is, there’s plenty of time for content creation, you just have to be smart about creating AND scheduling said content in advance.
Once that’s out of the way, you’ll breathe easy knowing that your content queue is filled, leaving you with more time to connect, explore, engage and have fun on social media.
4. Get Customers Involved
Your customers, both current and potential, can be one of the biggest sources for social media content. Ask followers to share their experience with your brand, or if you’re new to business, share posts from people you admire. This helps get your product in front of new audiences, without spending a penny on advertising.
Social media is a great asset for any small business. If you have any specific questions about social media management for women in business or social media management in San Jose California, leave a comment below.