When to Quit or Commit to Your Marketing Strategy

Marketing is sometimes thought of as a “silver bullet.” Many entrepreneurs think they’ve found the perfect marketing strategy, and when it doesn’t start bringing in results ...
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9 Reasons Your Subscription Box Needs a Marketing Plan

If you’re ready to hit the ground running with your subscription box, congratulations! It’s a fast-growing industry, and it can be an extremely profitable business. We just ...
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Trends to Help You Market to Women: 2017 Roundup Report

Psst… Can I tell you a secret? It’s about how to reach more women customers with marketing. It has nothing to do with the latest marketing tools, or adopting the latest social ...
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Common Marketing Problems and How to Measure Your Marketing Effectiveness

The new year is just around the corner, and while some women in business are still engrossed in the holiday uproar, others are beginning to take a look at what worked, what ...
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Marketing Lessons We Learned in 2017

I thought it might be fun to expose some of the marketing lessons we’ve learned, here at Social Savvy Consulting. People always compliment us on our fabulous website and ...
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When Should You Hire A Marketing Consultant?

There’s no shortage of information on how to market a small business, but at what point do you need more than just blog posts and e-courses to grow? When is the right time to ...
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These Holiday Spending Habits Will Help You Market to Women

Studies show that the three most important holiday spending habits of women customers involves getting the best price, free shipping and a good return policy. If you ...
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Best Way to Reach More Women Customers This Holiday Season

The calendar may only say October, but the holidays will be here before you know it! Regardless of your industry, budget or company size, here are a few tips on the best way to ...
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5 Ways To Use Buyer Personas To Sell More

Buyer personas can make or break your small business. If you do the work of understanding your target audience, and create buyer personas that expand on this, you can make ...
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How To Create Buyer Personas

Buyer personas are a critical piece of your marketing toolbox. Personas not only make product development easier, they make sales and marketing for small business more ...
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