{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

Social Media Content Ideas for the Holiday Season

by Maura Hughes on October 19, 2017
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Research has shown that social media influences holiday shopping. Whether shoppers are reading and writing product reviews, looking for inspiration, or asking friends and followers for gift recommendations, social media can deliver budget friendly holiday marketing for small business.

You may have already read our post on no-nonsense holiday marketing ideas, but since social media often proves to be a tougher marketing medium to plan for, I wanted to expand on that post with some advice on social media content ideas for the holiday season. 


 

1. Create a Pinterest Board 

If you sell products like clothes, accessories, jewelry, etc., Pinterest can be your best friend, to reach more women customers this holiday season. Use the Rich Pins function to include additional information like download options or product links in your posts. 

2. Create Urgency with Limited Time Offers

Use Snapchat stories or Instagram stories, to promote limited time only holiday coupons. Because of the nature of these posts, you can create a sense of urgency for followers to redeem their coupon, while it lasts.

 

Two good friends having fun with a camera taking a selfie-1.jpeg

 

3. Share Behind the Scenes Content

Go live on Facebook or Instagram, to show followers what’s happening behind the scenes, as you fulfill their holiday orders. Also make a point to share the “in-between” moments, by going live during holiday celebrations with family and friends or sharing your holiday traditions. You may even consider filming an “unboxing” of your office gift exchange or showing how your product makes for a great stocking stuffer.

4. Offer Holiday-Related Tips That Lead Followers to Your Products

Share tips on how to pick the perfect gift, how to practice holiday self-care, what to wear for family functions versus holiday date nights, etc. This is a great way to share relevant content that relates to your brand, and your network will appreciate your focus on adding value to their lives, versus direct selling.

top keywords for holiday marketing

5. Join the Conversation Using Holiday Themed Hashtags

Hashtags are a great way to tap into some of the top keywords for holiday marketing. Holiday hashtags will not only make sure customers can find you on social media, they can help you get an idea of this year’s gift giving trends. For example #WishList , #ChristmasGift, #ChristmasPresent, #HolidayOutfit and #AllIWantForChristmas are good starting points, but you should also take a look at what’s being used by other businesses and customers in your industry.


 

The holidays can be a very fun time for women owned businesses and their customers. Tap into that fun and make it your mission to spread holiday cheer on social media! 



 

Topics: social media

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