By Maura Hughes on October 19, 2017
hether shoppers are reading and writing product reviews, looking for inspiration, or asking friends and followers for gift recommendations, social media can deliver budget friendly holiday marketing for small business.
You may have already read our post on no-nonsense holiday marketing ideas, but since social media often proves to be a tougher marketing medium to plan for, I wanted to expand on that post with some advice on social media content ideas for the holiday season.
1. Create a Pinterest Board
If you sell products like clothes, accessories, jewelry, etc., Pinterest can be your best friend, to reach more women customers this holiday season. Use the Rich Pins function to include additional information like download options or product links in your posts.
2. Create Urgency with Limited Time Offers
Use Snapchat stories or Instagram stories, to promote limited time only holiday coupons. Because of the nature of these posts, you can create a sense of urgency for followers to redeem their coupon, while it lasts.
3. Share Behind the Scenes Content
Go live on Facebook or Instagram, to show followers what’s happening behind the scenes, as you fulfill their holiday orders. Also make a point to share the “in-between” moments, by going live during holiday celebrations with family and friends or sharing your holiday traditions. You may even consider filming an “unboxing” of your office gift exchange or showing how your product makes for a great stocking stuffer.
4. Offer Holiday-Related Tips That Lead Followers to Your Products
Share tips on how to pick the perfect gift, how to practice holiday self-care, what to wear for family functions versus holiday date nights, etc. This is a great way to share relevant content that relates to your brand, and your network will appreciate your focus on adding value to their lives, versus direct selling.
5. Join the Conversation Using Holiday Themed Hashtags
Hashtags are a great way to tap into some of the top keywords for holiday marketing. Holiday hashtags will not only make sure customers can find you on social media, they can help you get an idea of this year’s gift giving trends. For example #WishList , #ChristmasGift, #ChristmasPresent, #HolidayOutfit and #AllIWantForChristmas are good starting points, but you should also take a look at what’s being used by other businesses and customers in your industry.
The holidays can be a very fun time for women owned businesses and their customers. Tap into that fun and make it your mission to spread holiday cheer on social media!