The non profit world has been experiencing a shift. As new generations enter the workforce and begin to contribute to social causes. New tools and new expectations have changed the way donors interact with and donate to causes.
If your non-profit is still relying solely on traditional means to fundraise, then it’s time to enter this new realm of fundraising. Marketing for non-profits must become more digital as social giving grows in popularity.
The growth of online and social giving has been the biggest disrupters to charitable giving and it provides one of the largest opportunities to non-profits, especially as these younger generations enter and move up in the workforce. According to a survey by Non-Profit Tech for Good, millennials are most inspired to give by social media, Gen X and Baby Boomers are most inspired to give by email and it is predicted that Gen Z will prefer giving through mobile apps.
For non-profits, this means you must have triple threat strategy that includes social media, email marketing and mobile optimized websites, fundraising pages and tools.
Social media pages are no longer just suggestions for non-profits, they are required. Similarly, social sharing is another must-have non-profit tool. Simply adding a share button to your donation page can increase awareness and donors. 68% of people said they have learned about a charity if a friend posted about it on social media site.
Non-profits can also use social media to show results and updates on their projects. These updates, whether they are from regular Facebook posts or live videos, can motivate donors, especially Millennials who want regular updates on their donations.
The Facebook Fundraiser tool is perfect for this type of audience. Supporters can set up dedicated pages to raise money on Facebook and when a suer joins a Fundraiser on Facebook, they can keep up with the progress of the campaign on the page. Non-profits are able to update donors on progress with photos and videos and accept donors right on Facebook with this tool.
It’s important to recognize that the power behind social giving for non-profits is that it connects people to your charity. When someone’s friend shares a donation request, it is no longer just another non-profit name. They are now connected to the charity through a friend and a social connection can be fostered if they also donate. Studies show that giving money to charity leads to the greatness happiness boost when giving fosters social connection. Simply put, donors enjoy sharing the act of giving with one another.
Mobile is an another especially important topic that non-profits should prioritize. 18% of all online donations come from mobile devices and 16% of donors give via emails viewed from a mobile device. So whether someone is discovering you through an email or social media, they are most likely on their mobile phone.
By incorporating these digital tactics into your fundraising strategies, you can reach a new audience of donors, increase donations and mobilize volunteers.