By Sharon L. Hadden on November 07, 2017
The holiday season can be one of the most profitable times of year for subscription boxes. After all, subscription boxes make for excellent holiday gifts. With the right marketing message and a social savvy strategy, your subscription box business can reach more women customers this holiday season, and ultimately sell more subscription boxes this Christmas.
There’s fierce competition out there. We previously wrote a post on how to market a subscription box, and we even discussed the holiday spending habits of women, but we firmly believe that holiday marketing for subscription boxes must have an extra edge. Take a look at some of our best kept marketing secrets.
1. Reach Out to Bloggers and Influencers
Gift guides and reviews are extremely popular this time of year, and many influencers and bloggers are looking for more content to share with their followers. Additionally, online publications like for newspapers and magazines are also looking for gifts to write about and review this Christmas. Partner with the right influencer, or land the right publication, and you can bet your sales will skyrocket this holiday season.
2. Take Advantage of Holiday Search Queries
There is an increase in searches around the holidays because more people are researching gifts. Review your website and product descriptions to be sure you’re using some of the top keywords for holiday marketing, whether its best gifts for women or Christmas gifts on a budget. You can use tools like Google Trends, to find relevant keywords or search trends, specific to your subscription box business. The Moz Keyword Explorer tool is also a good one.
3. Create 10x the Amount of Content
The key to sell more subscription boxes this Christmas is to make sure your customers have enough information about your subscription box service. No one wants to gift a subscription box that they don’t know much about, especially when it’s for someone that means the world to them. Increase the number of social media posts that you’re sharing, use videos to show off your box, and if you blog, write articles on why you’re the best gift choice this Christmas.
4. Consider Offering a Bonus Box to Current Subscribers
Bonus boxes are a great idea for the holiday season because your customers can get a gift for themselves and a little something extra for a friend. Not only can this attract new customers, it can offer a great incentive for existing customers.
5. Use Black Friday, Small Business Saturday and Cyber Monday to Your Advantage
Cyber Monday has become one of the biggest online spending days of the year, with the increase of online shoppers each year. Use this shopping milestone to your advantage, alongside Black Friday and Small Business Saturday. During these times, the marketplace is flooded with customers. Use that to your advantage.
The key to successfully marketing a subscription box is to plan in advance, be creative and of course, have fun with it! If that means taking care of your social media content and email marketing in advance, then so be it. Whatever gets you to your goal to sell more subscription boxes this Christmas is all that matters.