Two years ago, it was predicted that 70 percent of companies would be using Instagram for marketing by 2017. With over 8 million businesses on the platform, you may find the competition overwhelming when marketing custom jewelry.
The good news is, most Instagram users follow at least one business, and 60 percent of users report learning about a product or service from Instagram. Instagram is not only a great addition to your social media strategy, it could very well be the best social media platform for jewelry businesses. Here are a few social savvy tips, to reach more customers with Instagram, this holiday season.
1. Create a Holiday Inspired Hashtag
As your customers begin to share holiday memories and events on Instagram, create a fun hashtag that can be used to describe their holiday posts. This hashtag does not have to have your business name or tagline, but it should be holiday inspired. For instance, you could create a hashtag about holiday party outfits. Since the hashtag isn’t motivated solely by your business agenda, customers can naturally adopt the phrase to use in their Instagram posts. Each week, you can check to see how many people are using your hashtag and make a point to engage with them, by complimenting their outfit, suggesting jewelry pieces that might complete their look and so on.
2. Cultivate a Clean and Consistent Brand Presence
One of the best ways to get more women followers on Instagram is to have a clean and consistent brand presence. This is especially true during the holiday season, and even more true for highly visual businesses like custom jewelry. We highly recommend a fun tool called Planoly which lets you plan out your Instagram feed in advance. At the very least, do your best to give photos a similar look, by selecting a signature filter for all of your posts.
3. Share the Livelihood of Your Brand Through Instagram Stories
Want to set yourself apart from other small businesses on Instagram? Share more than just pretty photos. The very essence of social media for custom jewelry connects with customers rather than speak at them. Instagram stories let you show off the personality and livelihood of your brand.
4. Let Your Customers Do the Talking
The customer is always right, especially when it comes to your online presence. Bad reviews on Google or Yelp, fix it. Negative comments on Facebook and Instagram, address it. Your customers are living, breathing billboards for your business and far more valuable than any business card you could ever hand out. Whether you own an ecommerce business, or sell in stores, include a call to action on your product packaging asking customers to tag and share photos of their purchase on Instagram. You can repost these photos onto your own feed or simply comment with your thanks, to encourage customer loyalty. If you’re feeling generous, reward customers with a special offer for sharing on social.
5. Don't Forget to Engage with Other Women in Business
In addition to partnering with influencers, don’t forget to use your existing network to your advantage. Like, share and comment on posts from other business owners, in the spirit of reciprocity. Some of the most rewarding moments for our agency have come from collaborations with other women in business, and because Instagram is a virtually global platform, your network is always expanding into new connections and new opportunities.
Holiday marketing for custom jewelry can be as easy as you make it. In general, marketing for custom jewelry at any time of the year can be a breeze, but if you’re wondering which social media platform works best for jewelry, Instagram is likely your best bet. No matter what social network you choose, be sure to track your efforts using built in analytics dashboards or extended social media analytics tools.
What are some ways you’ve used Instagram to market your jewelry business? Leave a comment and let me know.