By Sharon L. Hadden on October 12, 2017
Holiday marketing comes in big and small sizes, but what matters most is that you get started early and think strategically about your holiday offer. You may already have a list of holiday marketing ideas for your small business, but in case you need a little inspiration, here are some of the best holiday marketing ideas, to get customers in the holiday spirit.
1. Hold Contests on Social Media
Contests are a fun way to get your followers involved in your holiday campaign. Everyone loves free gifts and prizes, and if done well, your brand could drastically improve brand awareness, while strengthening customer loyalty.
Whatever your relationship to coffee, you can’t deny the craftiness of Starbucks’s #RedCupContest in 2015. The company invited customers to share and tag photos of Starbucks’ red cups, for a chance to win a prize. Starbucks successfully engaged their customers, increased their sales and spread brand awareness with a simple contest, and you can too.
2. Create Shoppable Videos
Shoppable videos have entered a new phase thanks to Instagram stories. Now, retailers, jewelers and beauty brands can create a shoppable video using a video layer that lets users purchase branded products through Instagram or SnapChat. Shoppable videos are interactive and social, and they seamlessly blend e-commerce and engagement.
3. Personalize Your Marketing
Personalization is essential in holiday marketing for small business. It can help make marketing easier, while increasing the likelihood of holiday sales..
This tactic will allow you to personalize Facebook ads and retarget customers who have already visited your website.
4. Use a Charitable Angle
The holiday season is a very popular time for charitable giving, and many women in business build holiday campaigns based on charitable giving and giving back. Choose a charity that you or your customers support, and offer to donate a portion of your holiday sales to the benefit of that charity.
5. Create Holiday Themed Content
Last but not least, don’t forget to shift your content from general themes to a holiday focus. Holiday gift guides have become popular among bloggers and influencers, but who’s to say that your business shouldn’t create a gift guide of your own.
Use your gift guide to provide insights and advice on products/services that complement what you sell, and brand your gift guide with a fun holiday theme like the 12 Days of Beauty Products.
If you’re not in the beauty industry, or simply aren’t interested in creating a gift guide, other popular holiday marketing ideas include recipes, holiday party planning or wardrobe tips and decorating advice.
The holiday season has already begun, and it’s time to plan out your holiday marketing strategy. If you need more ideas about holiday marketing tips for small business, check out our latest free guide.