Lack of revenue is one of the most common reasons women in business don’t invest in marketing. However, marketing is necessary to make sure your business stays top-of-mind for current and potential customers. Instead of avoiding marketing all together, invest in marketing tactics that have a low cost and high ROI (return on investment).
When incorporated into a strategic sales and marketing strategy, these tips on low-budget marketing for a women focused business can help you grow and thrive, without breaking the bank.
1. Social Media
hich means there’s no doubt that you’ll find your perfect customer on social media. Social media sites are free to join and can be a great low-budget option to advertise your business. Start by focusing on one social media platform. Grow your followers, encourage likes and shares, and promote your products and services to the social community you’ve built for virtually FREE.
These days, all it takes to start blogging is a little time and an idea. There are platforms like Blogger and Wordpress that will host your blog for you, or you can create your own website that includes a blog. LinkedIn even allows you to write articles on your profile using LinkedIn Publishing. Blogging can help you build a community around your brand, but it’s also an excellent way to help your website rank in search engines.
A large part of SSCG's work included blogging twice per week, which has resulted in increased website traffic and increased trust and credibility for BuildBinder, in the architecture, engineering and construction (AEC) industry.
BuildBinder may not be woman-owned or women-focused, but the success they've experienced with blogging cannot be ignored. Take note, and aim to blog twice per week for optimal results.
3. Work with Bloggers and Influencers
If you sell a product and need an inexpensive way to reach more women customers, try working with bloggers and influencers. When planned carefully, influencer marketing can be incredibly effective, as well as mutually beneficial for your business and the influencer. Most influencers will write posts or reviews in exchange for a free product, which makes influencer marketing a great way to reach more women customers, without the high cost of advertising.
4. Referral Programs
Your customers can be your best sales people, and lucky for you, it’s easy to establish a referral program by just setting up discount codes for your shop. You might choose to give your best customers a unique referral code and offer a discount to every new customer who uses their code. Or, you might decide to create special codes for each of your social networks. When your followers use that code to make a purchase, you can quickly tell which social network referred them to your business.
5. Review Sites
Review sites like Yelp help showcase the trust and positive sentiment that your current customers have for your business. Even Facebook and Google allow customers to leave reviews on your business page, and those reviews can lead to new loyal customers.
Women are more likely to research products and services before they purchase, and a recent survey found that7 out of 10 customers will leave a review if they are asked. Want to reach more women customers? Ask for reviews of your product or service.
6. Email Marketing
Email marketing makes for great low-budget marketing for women-focused businesses
You don’t need a huge marketing budget to reach more women customers. In fact, we've created a short guide on building a sales pipeline with content marketing, that you can access here.
What's your favorite low-budget marketing tactic? Social media? Blogging? Leave a comment and share how you've grown your business with a minimal marketing budget.