{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

How to Find Your Audience on Social Media

by Maura Hughes on September 12, 2017
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In a recent blog post, we discussed why you should get to know your target audience when selling. As a quick refresher, a target audience is a group of people identified as individuals you want to buy your product. Make sure you understand the basics of how to identify your target audience, by reading this post.

Social media has made it much easier for women in business to find and reach more women customers with marketing. Once you’ve done the important work to get to know your audience better, you can start working on how to find your audience on social media.

 


 

For starters, a few of the most popular social platforms include, Facebook, Instagram and Pinterest. I’ve chosen not to highlight platforms like Twitter, YouTube, LinkedIn or Snapchat, but encourage you to explore these platforms, if you discover they are indeed the best way to find your target audience.

Facebook has 1.15 billion active daily users, with 83 percent of women online using the platform. It remains the best way to reach millennial women, as well as women in Generation X, on social media. There aren’t many products that can’t be marketed to women between the ages of 18 to 49, so it’s a safe bet to say you’ll find your audience on this social platform.

Just like Facebook, Instagram users are predominantly female, and 90 percent of Instagram users are under the age of 35. If you’re looking to reach more women customers with Instagram, use the search function to find hashtags and images that your target audience is sharing. If you follow the bunny trail of likes and shares, you’ll notice that 53 percent of Instagram users follow brand accounts, which makes it an excellent place for your business to set up shop.

Pinterest has 317 million unique monthly users, and the audience of female users ranges from as young as 18 to the ripe age of 64. These three networks, Facebook, Instagram and Pinterest serve as a great starting point, and with that being said, here’s the best way to find your target audience on social media:

1. Search Groups

Groups are popular on LinkedIn and Facebook and might be one of the fastest ways to find your target audience within a specific geographic area, or within a particular area of interest.

2. Leverage the Competition

Take a look at your competitors on social media. What users are they following? What users are following them? This exercise is particularly useful on Instagram (and Twitter).

3. Search Hashtags & Keywords

Hashtags make it easy to not only find, but reach more women customers with social media. Search hashtags by industry, interest, geographic location, you name it. When venturing into keywords, stick to phrases like, “best products for {insert customer need}”. Your audience will often use a phrase instead of a single word, to narrow down their search for information.

 


 

I mentioned I wouldn’t touch on platforms like Twitter and LinkedIn, but if you’re looking to cast a wider net for your target audience, it’s important to note that although these platforms lean toward male users, women are still well represented. It’s also a plus that LinkedIn users tend to have a higher income level.

What work have you done to find your audience on social media? Leave me a comment and let me know.



 

Topics: social media

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