Large corporations have teams of people powering their social engines, but busy business women like you are running the entire show, oftentimes, alone.
A social media content calendar can help you manage it all, with or without the help of interns or a team.
Simple Steps to Get Started
Good social media content isn’t pulled out of thin air. It’s strategic and thought through, based on the marketing activities and content you have planned for the month. In general, your content can be organized into four different pillars: web, blogs, email and social. Your social media content calendar relies heavily on this mix, because web, blog and email campaigns can be used to guide and produce good social media content.
- Plan out sales, promotions and downloads, and update your website.
- Write blogs that relate to your sales, promotions and downloads to put each offer into context.
- Schedule e-blasts to your contact list, to announce sales, promotions and downloads.
- Create social content to promote sales, promotions and downloads.
Looking for a way to organize your content? Check out this content planning worksheet.
Don’t worry if one or more of these areas are missing from your content plan. The key to success lies in the one thing that remains consistent across the board: the sale, promotion or download you have planned.
Your Promotions are Planned, Now What?
Promotional content alone, won’t keep followers engaged. Once you’ve outlined what you want to say on social about your sale, promotion or download (typically 8-12 posts in a month), fill in any gaps between promotional posts with curated articles, inspirational quotes, evergreen news about your industry and tips about your product.
It’s best to produce at least 10 of these filler posts, to break up your promotional content, throughout the month. However, the more the merrier. Use national holidays, local events and trending topics to increase social content production with minimal effort.
How to Stick to a Routine
The best way to stick to any routine is to get organized. Have you ever heard of “batching content”? It’s a means of blocking off a chunk of time, to frontload your content production. Studies show that batching can make virtually any task more productive, and our agency is living proof of its benefits.
Every month, our team at Social Savvy Consulting sits down for an hour, to brainstorm content ideas. By the end of the month, we’ve produced 60+ social media posts, to promote eight blog articles, and various content and service offerings, in less than 10 hours.
You may not have 10 hours, to produce content at this volume, but let’s say you have two hours. Mark this two hours on your calendar, and batch as much content as you can, in that time frame.
Looking for new content ideas? Check out some of the best social media accounts of 2017.
How to Create a Social Media Content Calendar
Some people prefer to write out their content in notebooks, journals and planners, but since social content will eventually become digital, all of our posts are organized in a Microsoft Excel spreadsheet.
With all of our posts organized in a spreadsheet, I have visibility into what posts to where, and when. I can adjust post timing based on the needs of the agency, and the spreadsheet makes it easy to collaborate, if there’s anything we need to add in.
My spreadsheet is nothing fancy, but it guarantees we don’t miss a beat, from the columns for hyperlinks and images, to the color coding for blog promotions, campaign promotions and sales offerings. I can stay on task AND make sure we’re meeting every single content goal.
If you need a different type of organizing system, there are several content tools that can be used. We use Hubspot, to manage, schedule and publish our content, but other tools that we love include Planoly, Co.Schedule and Buffer.
Social media has really become a non-negotiable part of business today. 41% of Americans say it’s important that the institutions they engage with have a strong social media presence.
If you want to use social media to reach more customers and improve your marketing in 2018, creating a social media content calendar should be at the top of your to-do list.