{% set baseFontFamily = "Open Sans" %} /* Add the font family you wish to use. You may need to import it above. */

{% set headerFontFamily = "Open Sans" %} /* This affects only headers on the site. Add the font family you wish to use. You may need to import it above. */

{% set textColor = "#565656" %} /* This sets the universal color of dark text on the site */

{% set pageCenter = "1100px" %} /* This sets the width of the website */

{% set headerType = "fixed" %} /* To make this a fixed header, change the value to "fixed" - otherwise, set it to "static" */

{% set lightGreyColor = "#f7f7f7" %} /* This affects all grey background sections */

{% set baseFontWeight = "normal" %} /* More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set headerFontWeight = "normal" %} /* For Headers; More than likely, you will use one of these values (higher = bolder): 300, 400, 700, 900 */

{% set buttonRadius = '40px' %} /* "0" for square edges, "10px" for rounded edges, "40px" for pill shape; This will change all buttons */

After you have updated your stylesheet, make sure you turn this module off

How Three Women Startups Use Social Media to Drive Growth

by Maura Hughes on September 6, 2018
Find me on:

If you follow our blog, then you know that we often tell you social media tips that help you reach more women customers with content marketing.

Well, this week, we decided that instead of just telling you how to use social to up level your marketing and supercharge your business, we’ll show you how we did it with three clients.



These three women startups experienced incredible results by following recommendations from Social Savvy.

 

212 West

Background:

212 West is a custom jewelry company that sells interchangeable pendants so that women can build and tell their own story through their jewelry. 212 West was only a few months old when they began working with Social Savvy and most of their sales came from family, friends and word of mouth.

Solution:

We worked with 212 west to create an integrated marketing plan that included content creation, influencer marketing, social media management, email marketing and SEO work. We helped 212 west to create an ideal conversion path and optimize their website for sales and traffic. Then we  created a social media strategy that developed key relationships with lifestyle and beauty bloggers to increase brand mentions and social media followers.

Results:

Through our work together, 212 west became the #1 ranking for branded search terms that they previously never ranked for and was a top search result for the custom jewelry niche. They also grew their social media following by 14-18% every month. Overall, the company was 47% more profitable over a 12 month period.

 

Kim Baker Beauty

Background:

Kim Baker Beauty is a San Jose based make up artist. Kim was already using social media to promote her brand but she wanted to increase her social media engagement and website referrals

Solution:

We implemented the Instagram Grow & Engage package with Kim Baker to increase her page engagement and optimize her Instagram page so that she received higher engagement, more website referrals and even more followers.

Results:

Following our work together, Kim increased Instagram followers from 884 to 1,688. In addition to more followers, she received 164 average likes per post and 1,000 average profile visits per week. She also received 15-24 website clicks per week from social media efforts.

 

Urban Body San Jose

Background:

Urban Body San Jose engaged with Social Savvy Consulting to improve their social media presence. They originally had 560 Instagram followers but very little visual brand presence and an inconsistent posting schedule.

Solution:

We implemented our Social Media Management package and worked with Urban Body San Jose to capture the tone of voice, their visual brand style and their content pillars and created a consistent posting schedule.

Results:

During our work together, we helped to grow Urban Body San Jose’s followers from 560 to 1,975 and they saw a 20% increase in video views. Their social media content was view 6,768 times each week and reached 1,487 unique accounts each week.


 

There are many ways to reach customers with digital marketing and these results show an small glimpse at the different paths you can take to grow your business through social media.

Are you ready to take a step back and find the right strategy for your Instagram marketing or social media? Social Savvy Consulting is here to help you grow your business through social media and content marketing!



 

Topics: social media