They say that “Every expert was once a beginner,” and I’m going to be honest with you: I love the idea of this but I don’t love the actuality of this, especially when it comes to business.
I have a little bit of a Type A personality, which means I love getting things done correctly. But I also work for a startup, which means we’re learning lessons along the way on how to do things better. This means that this Type A personality spends a lot of time trying new things (and not always doing them well).
This leads me to spending time outside my comfort zone. I’ve been doing this quite a bit lately with Social Savvy Live and it’s taught me an important lesson about how to leverage getting outside your comfort zone so that it makes me stronger.
You might be wondering, what the heck is Social Savvy Live? A few months ago, Sharon and I were discussing ways we could connect more with our audience. One of our ideas was to have a weekly live stream on our Facebook and Instagram channels.
Once a week, I hold a live stream on Facebook and live story on Instagram where I chat about marketing, business and entrepreneur life. It gives me a great opportunity to get to know our followers and interact with the community.
It’s fun, but it’s also a little terrifying. Because while I talk a big game about the importance of social, I don’t love being in front of the camera. I’m much better behind a computer, writing my heart out than I am in front of a camera. But I also know that most people connect with a brand better when they are able to watch a video of a real human person.
So I’ve had to get outside my comfort zone. In doing so, I learned an important lesson that you might be able to take with you for when you are getting outside your comfort zone.
The first is that you have to forgive yourself and then separate yourself from your mistakes. I’ve had a few mishaps with Social Savvy Live. I once forgot to turn the Instagram story on and had to do the whole thing all over again after I finished the Facebook Live. I’ve forgotten to pull my notes up and have awkwardly stumbled through some sentences and there have been times when no one tuned in live and I was just talking to myself because I misjudged the right time to hold these!
Because I have a Type A personality, I always want to get it right so it’s easy to get mad at myself for not hosting the perfect Facebook Live but I’ve learned to let these mistakes go. After all, I’m new at this and I’m human. Once I’m able to recognize that a few slip ups won’t end the world, I can take a step back and figure out how to improve it.
This helps me feel more confident every week and improve my lives every week. So the next time you feel like you’re struggling with something new in your business or marketing, try forgiving yourself and remembering that you’re human. Then, once you’ve taken a step back, you can better see how you can improve.
In the few short weeks, I’ve been doing Social Savvy Live, I’ve been able to find a great time where we reach our followers when they are available. I’ve mastered how to write my notes so that they never trip me up and outline my chats so that they flow really well and I’m able to share a ton of information without taking up too much time! Every live gets better and it’s only because I took a leap and got out of my comfort zone!
So the next time you do the same, just remember you’ll get better every time if you can forgive, separate and improve.
If you want to tune into Social Savvy Live and get support, ideas, tips and advice on all things social media, content, digital marketing, business and entrepreneurship then follow us on Facebook or Instagram. It’s easiest to keep up with lives by turning on story notifications on our Instagram. You can do this by clicking the triple-dot button in the upper-right corner of our Instagram profile and tapping “Turn on Story Notifications” from the menu.
I go live on Wednesday evenings at 5pm EDT and I’d love for you to join me! And please let me know what marketing, social media or startup topics that you would love to learn love to hear about by leaving us a comment below.