Facebook has grown into a massive social media platform over the last 15 years. It has quickly become one of the most affordable advertising and community building tools for small businesses, and will soon be one of the best fundraising tools for non-profit organizations.
Nine out of ten non-profits use Facebook to connect with their supporters, and in recent years, Facebook has introduced several tools that improve marketing for non-profits.
Make sure your fan page is set up on Facebook Fundraising Tools. Once set up, these four tips on how to use Facebook fundraising for non-profits can help increase donor loyalty and expand your donation pool with social media.
1. Update Your Call-to-Action Button to Donate Now
Many non profits use standard call-to-action buttons at the top of their Facebook page, like Learn More or Contact Us. However, if your organization is looking to maximize donations using social media, it’s a good idea to swap your generic call-to-action to a Donate Now button instead.
You’ll have to enroll in Facebook Fundraising to unlock this feature, but essentially, you’ll help supporters donate to your cause quickly and easily, through Facebook payments, or your website donation page.
2. Encourage Supporters to Create Their Own Fundraiser
Facebook allows individual users to create fundraisers on behalf of non profit organizations who are enrolled in Facebook Fundraising. When someone visits your Facebook page, they will see an option to “Create a Fundraiser” or “Raise Money”.
Facebook will then take the user through a few steps to set up a fundraiser on behalf of your organization, and the proceeds will be made to your organization once the fundraiser ends.
Our CEO, Sharon L. Hadden recently created a Facebook fundraiser for Friends for Youth and YWCA Silicon Valley. As a board member of both organizations, she loves using her social savvy prowess for good.
3. Use the Donate Button in Fundraising Campaign Posts
In addition to the donate now call-to-action, donate buttons can be placed on a Facebook post, when you send out an update to your fans. This donate button allows the user to select their desired payment method, and donate to your organization immediately, without having to leave Facebook.
Now when people share your fundraising campaign posts, friends and family can quickly and easily donate to your non profit as well.
4. Add a Donate Button to Your Facebook Live Broadcast
A donate button can now be added to the bottom of Facebook Live videos, so fans can donate as they watch your broadcast. To add a donate button, simply tap on “…” in the bottom left-hand corner of the screen, and select “Add Donate Button” before going live.
This can be a great way to maximize donor contributions, when you have an announcement, upcoming event, or simply want to share some behind the scenes footage with your community.
By opting to use Facebook Fundraising as a philanthropy tool, you can make it easy for supporters to spread the word about your organization.
On average, people spend about 35 minutes per day on Facebook, so what better way to connect them to your cause, than through a platform they know and use regularly.