10 Content Tools to Consider When Marketing a Small Business

Anyone who’s tried will tell you that content marketing can be time consuming. For those who have stayed the course, they can also tell you that content marketing can completely transform the growth and revenue in your business, when done strategically.

It’s our mission to work smarter, at Social Savvy Consulting, and here are ten content tools we hope will make it easy for you to work smarter when marketing your small business.


1. Planoly

Instagram is a huge marketing tool for many small businesses, especially visual businesses like custom jewelry, subscription boxes and beauty brands. If you find yourself struggling to maintain a beautiful feed, Planoly is a great solution for you.

Planoly is a beautifully designed end-to-end Instagram management system. You can schedule posts, track analytics and engage with users all from one beautiful platform. You can even make your Instagram Feed shoppable, when you upgrade to a premium subscription.

2. My Emma

Data has shown that personalization works. In fact, personalized email messages improve click-through rates by an average of 14% and conversions by 10%. Despite the proven practice of personalization, many email marketing platforms struggle to provide easy-to-use personalization and segmentation options.

My Emma has made an effort to change that. The platform is a little pricey, but it automates the use of data to segment your list, improve your targeting and deliver unique content to every subscriber.

3. Kajabi

In the market to sell digital content, like courses, memberships or digital downloads? Kajabi gives you everything you need to deliver great digital content to customers who support your brand.

The platform features beautiful website templates, sales tools and affiliate kits, all while making it easy to turn your content into products in just a few simple steps!

4. Crystal

Crystal is the start of an entirely new way of marketing. It’s an artificial intelligence engine that observes how your audience interacts with your content and gives you advice on how to improve your marketing.

It’s like having your very own virtual advisor, who uses real data from your website, to guide you. Crystal can give you instant recommendations and answers to your marketing questions. You cangive it a try for free, and if you like what you see, you’ll have to pay a pretty premium, to keep your personal assistant around.

5. Linktree

If you find yourself getting tired of swapping links in your Instagram bio, or need to make sure your audience has access to clickable links in your profile, give Linktree a try. There’s a free and premium version, and both allow you to add multiple links to Instagram profile, in just a few clicks.

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6. Bootsuite

Finding the right place to advertise online can be tough for new business owners. If you want to make sure your ad is seen, you have to carefully target your ideal audience. Bootsuite makes ad retargeting easy by connecting you with online partners who have audiences that match your own.

The platform creates pools of potential customers from these partners, and when someone from your targeted audience visits a partner website, they’ll see your ad, and the retargeting pixel will continue following them around the web, for a consistent reminder of your business.

 7. Monday

If one of your goals this year is to get organized, or hire new team members (and stay organized), Monday is a great task management tool.

The visual and intuitive dashboard makes project and team management seamless. You can instantly see who’s working on a task, track the status or comment with feedback. With this software, you’ll never miss a deadline or wonder what your team is working on ever again. 

8. Hubspot

Hubspot is one of the biggest and best marketing automation platforms available today. The software keeps all your customer data, marketing management and sales tools in one place.

Hubspot has everything you need for content marketing and inbound sales, including email marketing, social media management, SEO, landing pages, web analytics and blog management. You can manage your marketing campaigns from end-to-end, all in one dashboard.

9. Co.Schedule

Co.schedule can really and truly make marketing easier. The interface is a simple drag and drop calendar that pulls together your social media calendar, content calendar, email campaigns and so much more.

10. Leadpages

Leadpages is a landing page software that can help you in your goal to attract email subscribers, webinar attendees, more leads and sales—you name it. It’s the perfect solution for any small business owner who struggles with design and wants to quickly and easily make beautiful landing pages!


These are just a few content tools to consider, and while we haven’t tried them all, being able to add multiple links to your Instagram profile with Linktree has to be our favorite.

I’m sure you can think of more tools to add to this list, so feel free to share them in the comments.  


Sharon L. Hadden

Written by Sharon L. Hadden

Sharon L. Hadden is a writer first, by passion and profession. She helps women in business find the sweet spot between content & marketing, so they can reach more women customers.