Social Media Content Ideas for the Holiday Season

Research has shown that social media influences holiday shopping. Whether shoppers are reading and writing product reviews, looking for inspiration, or asking friends and ...
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Everything You Need to Know About Holiday Marketing on Instagram

You’ve heard the phrase, “Christmas in July.” When it comes to marketing for women in business, July is about the time to craft your holiday marketing plan. If you’re like us ...
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No-Nonsense Holiday Marketing Ideas for Bloggers & Businesses

Holiday marketing comes in big and small sizes, but what matters most is that you get started early and think strategically about your holiday offer. You may already have a ...
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These Holiday Spending Habits Will Help You Market to Women

Studies show that the three most important holiday spending habits of women customers involves getting the best price, free shipping and a good return policy. If you ...
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How To Create A Holiday Marketing Plan

We know you have bigger things to worry about than creating a holiday marketing plan—like actually running your business—but now is the time of year women in business are ...
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Best Way to Reach More Women Customers This Holiday Season

The calendar may only say October, but the holidays will be here before you know it! Regardless of your industry, budget or company size, here are a few tips on the best way to ...
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5 Ways Buyer Personas Make Marketing Easier

There’s so much information out there on whether it’s worth your time to create buyer personas. The truth of the matter is, yes, buyer personas can be challenging to develop, ...
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Piera's Prescription for Courageous Creativity

Fresh off the press! Today marks the first full day of Inbound17, a massive marketing conference produced by Hubspot. This is my first year attending, and already, I am so ...
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Smart Steps to Use Buyer Personas for Paid Facebook Ads

There is a tremendous opportunity for small businesses to use social media to reach more customers, and Facebook and other social platforms have made it possible to reach your ...
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5 Ways To Use Buyer Personas To Sell More

Buyer personas can make or break your small business. If you do the work of understanding your target audience, and create buyer personas that expand on this, you can make ...
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